• Family-owned Australian business

    Inspired by my daughter Amelia and husband Michael, nue. collective is a small family run business based in Australia.

  • Soft, premium fabrics

    Comfort you can feel, quality that lasts.

  • Styles that grow with them

    Relaxed, oversized fits for easy everyday wear.

  • Effortless matching sets

    Coordinated colours and styles for parents, kids and babies.

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Baby & Kids Collection

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Why Matching Matters

Because Being Together Should Look & Feel Good.

Whether you're twinning with your partner or matching with your mini-me, our sets turn everyday moments into memories.

It's not just clothing - it's connection, comfort, and confidence wrapped into one.

Adults Collection

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For Families, For Couples, For You.

Simple, comfortable silhouettes that look beautiful together — and just as good on their own.



Shop Collection

Complete the Set

  • Nue Crew Socks

    $9.00 AUD
    $9.00 AUD
    Nue Crew Socks Nue Crew Socks

  • Nue Mini Crew Socks

    $9.00 AUD
    $9.00 AUD
    Nue Mini Crew Socks Nue Mini Crew Socks

  • Essential Cap

    $35.00 AUD
    $35.00 AUD
    Essential Cap Essential Cap

  • Essential Mini Cap

    $25.00 AUD
    $25.00 AUD
    Essential Mini Cap Essential Mini Cap
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Behind nue. COLLECTIVE

I'm Katie, mum to Amelia, and the heart behind nue. collective. What started as a search for simple, stylish essentials for my own family has grown into a collection made for everyone - babies, kids, parents and individuals who love comfort and connection. Seeing your familes, couples and the little ones wearing nue means everything to me, and I'm so excited to continue bringing you essentials that become part of your everyday memories.

    Chosen By Families Like Yours

    Chosen for their feel, their fit, and the way they last.

    • The quality is unbelievable.

      Exactly what we’ve been looking for.
      Finally a brand that’s stylish, neutral and practical. The fabric is gorgeous and my son can move freely without overheating. Already planning my next order.


      — Sarah M.

    • We met you at the Baby Expo and had to buy more.

      I’m so glad we stopped by your stand! The quality honestly blew me away. After wearing our first pieces for a week, I placed a second order. Soft, comfy, and so well-made.

      — Tara B.

    • The matching sets are a game changer.

      We got the whole family matching and I’m obsessed. The colours are beautiful, the fit is perfect, and the kids actually want to wear them. Makes photos so easy!

      — Chloe R.

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